Principles of

Trade Marketing

Discover innovative strategies to master trade marketing and boost success at the point of sale.

Este Guia incluí:



  • The growing importance of trade marketing


  • The evolution of trade marketing: from the past to the present


  • The role of trade marketing in building the bridge between manufacturers and the point of sale (POS)


  • Effective trade marketing strategies


  • Point of sale material (POS): best practices for promotional materials and merchandising


  • Measuring success in trade marketing: key performance indicators (KPIs) in trade marketing

Trade marketing, with its unique ability to build bridges between manufacturers, retailers, and consumers, remains a fundamental component in the machinery of commercial success. The market is always evolving, as are consumer behaviors, and the ability to quickly adapt to these changes can define your brand's success.

Discover advanced strategies and essential tools to transform your operations and create exceptional experiences at the point of sale.

Download now and start exploring, learning, and innovating to ensure your brand's continuous success in an ever-evolving market.

All rights reserved Copyright @ 2023 by Team and Field

Principles of

Trade Marketing

Discover innovative strategies to master trade marketing and boost success at the point of sale.

Este Guia incluí:



  • The growing importance of trade marketing


  • The evolution of trade marketing: from the past to the present


  • The role of trade marketing in building the bridge between manufacturers and the point of sale (POS)


  • Effective trade marketing strategies


  • Point of sale material (POS): best practices for promotional materials and merchandising


  • Measuring success in trade marketing: key performance indicators (KPIs) in trade marketing

Trade marketing, with its unique ability to build bridges between manufacturers, retailers, and consumers, remains a fundamental component in the machinery of commercial success. The market is always evolving, as are consumer behaviors, and the ability to quickly adapt to these changes can define your brand's success.

Discover advanced strategies and essential tools to transform your operations and create exceptional experiences at the point of sale.

Download now and start exploring, learning, and innovating to ensure your brand's continuous success in an ever-evolving market.

All rights reserved Copyright @ 2023 by Team and Field